for Grindex

Update: 21.03.2021

Last week: 10 week 2022 (7.02.2022 - 13.03.2022)

Last full month: Feb 2021

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat.Vol, Change
APILAC
WoW 2 881 -8.5% 58.6% 1.1 1 291 824 -9.5% 84.3% 0.5 -10.3%
MoM 11 577 16.9% 55.7% 4.2 5 204 099 19.8% 82.7% 2.8 8.1%
YTD 20 674 2.4% 53.8% -5.1 9 181 650 29.7% 81.5% 0.1 12.1%
MAT 118 097 -22.4% 54.8% -6.8 47 714 967 2.7% 80.3% -0.8 -12.8%
CAPSICAM
WoW 21 983 -5.0% 3.7% -0.1 9 051 541 -4.3% 3.8% -0.1 -2.4%
MoM 184 740 -6.2% 3.7% -0.2 75 707 986 -6.3% 3.8% -0.3 -1.2%
YTD 180 995 -11.9% 3.8% -0.2 74 129 670 -14.4% 4.0% -0.7 -7.2%
MAT 1 040 681 -20.9% 3.4% -0.3 426 460 231 -12.8% 3.6% -0.4 -13.9%
MILDRONATE
WoW 126 882 -0.8% 22.6% 0.5 62 931 815 2.8% 21.8% 0.9 -3.0%
MoM 507 422 17.9% 21.8% 1 242 156 427 38.3% 20.6% 2.7 12.5%
YTD 890 557 17.1% 16.4% 1.4 393 249 783 20.8% 15.5% 1.2 7.1%
MAT 4 925 669 10.0% 16.7% 2.6 2 001 126 601 13.2% 14.8% 2 -7.1%
SULFARGIN
WoW 3 356 -13.1% 1.0% -0.1 1 627 973 -11.1% 1.3% -0.1 -4.0%
MoM 14 059 2.0% 1.0% 0 6 756 585 0.2% 1.3% 0 2.0%
YTD 26 321 3.0% 1.0% 0.1 12 756 179 7.3% 1.3% 0.3 -7.8%
MAT 164 922 -20.8% 0.8% -0.1 80 623 217 -9.2% 1.2% 0 -11.5%
VIPROSAL
WoW 28 108 -3.7% 4.3% 0 11 166 351 -3.1% 4.3% 0 -3.7%
MoM 122 479 0.5% 4.5% 0.1 48 514 619 1.0% 4.5% 0 -1.7%
YTD 230 845 30.0% 4.4% 1.2 90 969 323 32.2% 4.5% 1 -5.2%
MAT 1 296 774 -6.5% 3.9% 0.3 493 454 614 0.7% 3.9% 0.1 -13.8%

WoW

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat.Vol, Change
APILAC 2 881 -8.5% 58.6% 1.1 1 291 824 -9.5% 84.3% 0.5 -10.3%
KAPSIKAM 21 983 -5.0% 3.7% -0.1 9 051 541 -4.3% 3.8% -0.1 -2.4%
MILDRONATE 126 882 -0.8% 22.6% 0.5 62 931 815 2.8% 21.8% 0.9 -3.0%
SULFARGIN 3 356 -13.1% 1.0% -0.1 1 627 973 -11.1% 1.3% -0.1 -4.0%
VIPROSAL 28 108 -3.7% 4.3% 0 11 166 351 -3.1% 4.3% 0 -3.7%

MoM

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat.Vol, Change
APILAC 11 577 16.9% 55.7% 4.2 5 204 099 19.8% 82.7% 2.8 8.1%
KAPSIKAM 184 740 -6.2% 3.7% -0.2 75 707 986 -6.3% 3.8% -0.3 -1.2%
MILDRONATE 507 422 17.9% 21.8% 1 242 156 427 38.3% 20.6% 2.7 12.5%
SULFARGIN 14 059 2.0% 1.0% 0 6 756 585 0.2% 1.3% 0 2.0%
VIPROSAL 122 479 0.5% 4.5% 0.1 48 514 619 1.0% 4.5% 0 -1.7%

YTD

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat.Vol, Change
APILAC 20 674 2.4% 53.8% -5.1 9 181 650 29.7% 81.5% 0.1 12.1%
KAPSIKAM 180 995 -11.9% 3.8% -0.2 74 129 670 -14.4% 4.0% -0.7 -7.2%
MILDRONATE 890 557 17.1% 16.4% 1.4 393 249 783 20.8% 15.5% 1.2 7.1%
SULFARGIN 26 321 3.0% 1.0% 0.1 12 756 179 7.3% 1.3% 0.3 -7.8%
VIPROSAL 230 845 30.0% 4.4% 1.2 90 969 323 32.2% 4.5% 1 -5.2%

MAT

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat.Vol, Change
APILAC 118 097 -22.4% 54.8% -6.8 47 714 967 2.7% 80.3% -0.8 -12.8%
KAPSIKAM 1 040 681 -20.9% 3.4% -0.3 426 460 231 -12.8% 3.6% -0.4 -13.9%
MILDRONATE 4 925 669 10.0% 16.7% 2.6 2 001 126 601 13.2% 14.8% 2 -7.1%
SULFARGIN 164 922 -20.8% 0.8% -0.1 80 623 217 -9.2% 1.2% 0 -11.5%
VIPROSAL 1 296 774 -6.5% 3.9% 0.3 493 454 614 0.7% 3.9% 0.1 -13.8%

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

Abbreviations

WoW - Week Over Week Change = Sales of the last week / Sales of the previous week - 1

MoM - Month Over Month Change = Sales of the last full month / Sales of the previous full month - 1

YTD - Year to Date - a period of time beginning the first day of the current calendar year up to the current date

MAT - Moving Annual Total - a period, being any 12 month period ending on the last week

MS - Market Share

Data Sources:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs